George - John Little (Plaza Singapura)

A brand new concept for the fashion wing of John Little. Infamous for their bedding, household ware, kitchen ware, health supplement and skin care products, they have decided to rebrand the fashion section to GEORGE...

Its pretty eye-catching, matter of fact i know quite a few individuals named George and could not but wanna drop in to see if theres anything interesting. The entire department resembles the layout of hip american influenced stores such as H&M and Forever 21 with prices stated in Bold Prints on large boards put on racks indicating this rack only going for $10. The pieces they carry have got an australian touch of casual and some chic looking details. We were surprised by a dedicated corner for female lingerie and swim wear such as Bikinis and the sizes goes as large as UK18 while the smallest stays at UK6.

There are female, male, teenager and even children fashion and accessories. Though there are not many choices for men except for printed shirts and standard looking pants, the children section was wonderfully stocked with many interesting stuffs. One of such that interest me were the marvel heros snap back caps with the old school back nets. The shoes for kids are also very fashionable, made with good quality materials and looked comfy to wear.

The overall rebranding is pretty successful, instead of the normal asian looking clothings they carry, now with the George branding, the clothes are pretty "up to date" with a good and affordable pricing strategy and most importantly good sizing as asians these days are growing pretty near to european sizes.

Location: 4/5 Variety: 3.5/5 Shopping Comfort: 4/5 Price: 4/5 Service: 3/5 (There were no Hi! no Bye!, matter of fact theres only a staff at the cashier)

Will I come back: Yes

Will I bring my friends: Yes