Heidi’s (Icon Village)

One of the few clothes shop at Icon Village, they sell ladies' stuff, mainly bags and clothes. Of course they have little items like earrings and costume jewelry, belts and shawls. This is a good place to go for office ladies working around Tanjong Pagar. Even if you don't work near there, I think it's rather convenient to get there too as it's near the MRT station. But they're only open on weekdays if I'm not wrong, to attract the office ladies.

Knowing the opening of a new shopping centre, I made my way down to take a look at the place in general. I walked into this shop and was warmly welcomed by the sales lady. A very friendly lady who isn't a pushy sales person (I say this in most of my reviews because I really think it's very important! It's a major turn off when sales people are too pushy/ impatient).

This shop is not too bad as their clothes are pretty nice and caters to females age 16-40, I'd say. Also, the most expensive thing I saw there was about $33.90, so on the whole I would dare to make the assumption that their things are pretty affordable!

Their stuff are mainly imports from Korea and Hong Kong. It's pretty common now I guess, but I'd say it's a good place to go since they have quite a good range of items. Personally I'm not a fan of the current fashion, however I would nonetheless go there to look at the bags and earrings because of the pure fact that it's cheap! (I got a handbag at 10 today!)

Worth a visit if you work nearby (:

(They're currently having a storewide 20% discount at Icon Village! Worth going!)